Initial Hand Drawn Designs of Adverts

All Adverts referenced have been analysed previously here to influence these designs

 Hand Drawn Design 1

This is an image of an old retro TV with white noise against a brick wall with an emerging face of the lead singer appearing faintly. The face appears mysterious which is what we want for our band image because it provides more interest from the fans as they will want to know more about them and therefore more likely to buy into them. The block font was inspired by that of Foals- Holy Fire Advert as it stands out dominantly over the background attracting the audience. The urban brick wall idea is a conventional indie feature used in Palma Violets- 180 Advert which will help attract an indie audience. At the bottom the 'Includes- Antennae-Dull Life-Souls' idea is inspired by Mumford and Sons- Sign No More Advert which will encourage sales when indie fans recognize a favored by our band that they may have heard of. The large release date is also conventional of Indie Adverts as is used on the Gorillaz- Plastic Beach Advert this then stands out to the indie audience as an important feature which it is. The 'Deluxe Edition' text and the release date are written in a bright standing out green to catch the readers eye, this idea of the deluxe information on the advert being significantly different from the other information is a convention often followed in indie adverts.

Hand Drawn Design 2

This is an image of a retro smashed up tv obscurely plugged into a brick wall, this mysterious absurdity is inspired by that of the album cover for Muse- Black Holes and Revelations this element of mystery is what we want to portray our band with. The thumbnail of the album cover wit h a drop shadow as well as the 'available on itunes' text are both very conventional of Indie digipak adverts. Again, the urban brick wall idea is a conventional indie feature used in Palma Violets- 180 Advert which will help attract an indie audience. The bold 'FAUX' font is in capitals and bold like on Foals- Holy Fire Advert the use of contrasting white to the black background also follows a similar idea to the Foals ad. The large release date is also conventional of Indie Adverts as is used on the Gorillaz- Plastic Beach Advert this then stands out to the indie audience. The 'Deluxe Edition' text and the release date are written in a bright standing out green to catch the readers eye, this idea of the deluxe information on the advert being significantly different from the other information is a convention often followed in indie adverts. The website link on the right side helps contract a young indie audience as, people of this age range we are targeting (teens-20's) are known for being frequent internet users.

Hand drawn design 3

Here shows a three shot of our band in black and white with a retro coloured signal bar filter superimposed over their upper bodies. The large release date is also conventional of Indie Adverts as is used on the Gorillaz- Plastic Beach Advert this then stands out to the indie audience. This gives the band a slight mystery as they are partly hidden which is how we want our indie band to appear to our target audience like the likes of The XX or Peace. The high contrast black and white main image is inspired by the Palma Violets- 180 Advert as this is a very dramatic, artistic image that will appear to indie fans. The 'Deluxe Edition' text and the release date are written in a bright standing out green to catch the readers eye, this idea of the deluxe information on the advert being significantly different from the other information is a convention often followed in indie adverts. The bold white 'FAUX' font stands out against the background which is a technique used in the Gorillaz- Plastic Beach Advert and Mumford and Sons- Sign No More Advert. This gives the band name authority helping with the branding side of things. The initial idea of superimposition was inspired by the cover of the Submarine film soundtrack Digipak which includes indie music from Arctic Monkeys singer Alex Turner so I thought this inspiration was still conventional. This artistic nature of the image is one very appreciated by indie fans. The website link on the right side helps contract a young indie audience as, people of this age range we are targeting (teens-20's) are known for being frequent internet users. Also the 'CD-VINYL-etc.' text at the bottom center of the ad allows the young audience to experience the band in many multimedia forms- the inclusion of the vinyl is also very typically appreciated by indie fans and will encourage them to buy it.